FC Bayern Home Jersey Launch 18/19
Our 2017 campaign comprises three thematic peaks: the launches spread over the year of the three new season jerseys "Home", "Away", and "UCL" (Champions League). In our 360° concept, dramaturgical support is provided for these product launches on various social media channels. We design the key visuals, player portrayals, videos, rollout plans etc. We also create retail material for the conventional channels, shop display window design, etc.
Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.
adidas FC Bayern München
360° campaign 2017