FC Bayern Home Jersey Launch 18/19

The biggest FC Bayern launch of the year consisted of conception, organization and exection of photo/video shootings. The footage was then developed into key visuals and 3D content for all channels. The visuals were based on a visual language that speaks on the aspect of home by showing iconic landmarks of munich and connecting them to the jersey pattern. The main campaign video was split into different formats and spread on Instagram with swipe-up to E-Com. For digital, we designed the website according to the campaign's visual language and added a countdown to the release of the jersey.

Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.


adidas FC Bayern München


360° campaign 2018


Video production
Social media
Digital PR
Merchandising design

Banner for E-Com (above).

Key Visual for Social (right).

Group shooting with Robben, Müller and Hummels (below).