FC Bayern Third Jersey Launch 18/19
FC Bayern's third jersey is a cooperation between adidas and the non-profit organization Parley. True to the motto "From Threat Into Thread", plastic from the oceans was turned into jerseys. We supported the launch of the jersey as lead agency. The project included a photo and video concept for the jersey, a shooting and the following production of key visuals and videos for retail, digital, social and PR.
Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.
adidas FC Bayern München
360° campaign 2017
Animated Banner (top). Key Visuals (right).
Two-player shoot in the Allianz Arena (bottom).