Sprache

FC Bayern Third Jersey Launch 18/19

FC Bayern's third jersey is a cooperation between adidas and the non-profit organization Parley. True to the motto "From Threat Into Thread", plastic from the oceans was turned into jerseys. We supported the launch of the jersey as lead agency. The project included a photo and video concept for the jersey, a shooting and the following production of key visuals and videos for retail, digital, social and PR.  

Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.

CLIENT

adidas FC Bayern München

PROJECT

360° campaign 2017

SERVICES

Concept
Consultancy
Design
Photography
Video production
Social media
Digital PR
Merchandising design
Packaging

Animated Banner (top). Key Visuals (right).
Two-player shoot in the Allianz Arena (bottom).