Sprache

Videos for product launch of the new away jerseys 17/18

For the launch of the new jersey of several clubs, we created the videos for the social media activation, which in each case provide background information about the design process involved. In our videos, we staged a scene for the viewer that concentrates design inspiration, football backdrop and the jersey as a design object into a single space. The design process is experienced as an emotional process and its content is put in a nutshell by the designer. We created a total of 12 films for six clubs, including Manchester United, FC Bayern München, and Real Madrid.

In 1920, Adi Dassler invented studded shoes, since which time adidas has dominated soccer. With innovation in all areas of sports apparel and equipment, the brand has driven the development of the sport and constantly redefined it. Since 2016, we have supported adidas Football (soccer) with the concept and implementation of various projects.

CLIENT

adidas Football

PROJECT

3D social activation

SERVICES

Concept
Design
Video production
Postproduction