Sprache

Videos for product launch of the new 17/18 home jersey

A long concept monolog in our social media videos for adidas would not have been a fitting response or done justice to the designers or fans. So, in our football jersey design videos, we staged a scene for the viewer that concentrates design inspiration, football backdrop and the jersey as a design object into a single space. The design process is experienced as an emotional process and its content is put in a nutshell by the designer. In total, we created the films for six clubs, including Manchester United, FC Bayern München, and Real Madrid.

Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.

CLIENT

adidas Football

PROJECT

3D social activation

SERVICES

Concept
Design
Video production
Postproduction