adidas Handball Instagram
We looked after the Adidas Handball Instagram account from 2016 to early 2018. This included conceptual support and the production of stories, animations and further feed-content. We photographed the team of THW Kiel at their games and in their training camp and developed a visual language for the images. For the launch of the Stabil X, we produced Key Visuals and Instagram stories. During the European Handball championship, we generated content with the French national team and developed a unique visual language.
Fast, powerful, intense - Handball is one of the toughest games in the world. This sport is still relatively unknown in many parts of the world, but its small fan following is all the more passionate for that. Since 2016, we have supported adidas Handball as the lead agency and established the social media channels for communicating with the devoted fan community.
Social Media Content
The numbers through the years: We built up the channel to a following of over 60k and earned more than a quarter million likes.
Instagram stories for the launch of the Stabil X (above).
Key Visuals for the Stabil X (left).
Stabil X content for the european handball championship 2018 (right and below).