Greater Every Run:
The UltraBOOST Laceless

The UltraBoost Laceless stands for the power of minimalism. We brought together minimalism and performance in this layout. The runners were put into a futuristic-urban world, which was freed from all it’s distractions by the UltraBoots Laceless. This freedom allows the runners to find true inner focus and enables maximum performance. The project included concept, design, photography and video production and was used for Retail, E-Com and Social Media.

The ground under your feet, the wind in your face combined with the feeling that you can keep running forever – Running is a passion and, for many, it is an essential part of a holistic training program. We have been supporting adidas Running since the beginning of 2017 with the design and implementation of 360° campaigns


adidas Running


360° Campaign UltraBOOST Laceless SS18



Key Visual for Retail and E-Com (above).

Detail shot of the Ultra Boost Laceless (to the right).

Key Visuals in various formats (below).

Product shot (left) and Key Visual (below) of the Ultra Boost Laceless in the Legend Ink colorway.

Product shots (above) and Key Visuals (right) for the Ultra Boost Laceless in the Ash Pearl colorway.

Product on-model shot (left). 

Key Visuals in various formats (below).

"No More Laces" activation video for social und retail.