Designer video for the new Barricade

The Barricade is a classic among adidas tennis shoes. It represents stability and power and has continuously been further developed over the years by Thomas Weege, head of Adidas tennis design. In 2017, the equally legendary Boost technology was first introduced into the Barricade. In our social media video, Thomas Weege explains how he introduced Boost into the Barricade and what is so special about the new design.

Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. Since 20xx, we have supported adidas Tennis as the lead agency for social media activations and 360°campaigns.


adidas Tennis


3D social activation