Social media activation video with Novak Djokovic and fan content
As part of our "Smash the Silence" campaign, Novak Djokovic calls on the passion of his fans. Anyone who participates and expresses convincing emotion can have their photo included in a video with him. Here we show our video with an appeal to fans to participate and, further down, the video with integrated Twitter pics of chosen participants.
Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. Since 20xx, we have supported adidas Tennis as the lead agency for social media activations and 360°campaigns.