Video for Smash the Silence campaign
The "Smash the Silence" campaign looks at the skin-tingling moment during a tennis match. When everybody watching is speechless in anticipation and the player smashes through the silence with the racket. We concepted the entire campaign and produced two videos, one of them with tennis player Andy Murray and Kevin Spacey as the speaker.
Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. Since 20xx, we have supported adidas Tennis as the lead agency for social media activations and 360°campaigns.
3D social activation