CLIENT

geobra Brandstätter Stiftung & Co. KG

CASE

50 Years Anniversary of Playmobil

SERVICES

Social, Activation, Event, Design, 3D Post-Production

INFORMATION

To celebrate the 50th birthday of Playmobil, we invited everyone to join the party all year long. We set off fireworks across different channels. Driving awareness with targeted OOH + DOOH around the Nuremberg toy fair. Creating a social buzz through larger than life CGI pieces on Social, leading all players to our main activation: The blue box roadshow. A traveling experience designed in line with the iconic toy packaging. Touring through Europe from Berlin to Munich and to Madrid via Paris and creating a real life party that all can join.