adidas x LEGO®
2021
adidas x LEGO® – Dynamic. Playful. Innovative.
adidas x LEGO® – Kids-Sustainability
Campaign for the Baumhaus Collection
The Baumhaus collection is inspired by nature. It’s all about
connecting to the most natural of playgrounds and the children’s
awareness that this world needs to be protected as much as it
needs to be explored.
adidas x LEGO® Classic
The SS22 collection is about how kids bring their fantasy world to life through imagination. Built on the WE ARE THE BUILDERS storyline, we show kids building playing scenarios in a reduced & simple setting.
