Come for the game, stay for the crew.
SERVICES
Art Direction, 2D, Post- Production
Tennis has changed. The game has opened up. What once was defined mainly by performance and competition, has grown into something much bigger. Today style-, self-expression and culture are all part of the game.
For the FW 2026 season, we explored this evolution through three collections: Beyond the Baseline, Classics and New York. Each one takes a different perspective on adidas‘ sporting and cultural heritage. Some have been playing for years, some just come to join their friends and others want to be part of the culture around the game. And all of them have a place in it.
