Chasing Sub2 Documentary

SERVICES

Strategy, Copywriting, Art Direction, 3D, Post- Production

INFORMATION

When Sawe broke two hours in London, the whole world wanted to hear the story. adidas asked us to tell it, and to tell it fast.

Ahead of the film, social cuts led the way. Close to Sawe, his coach, his character, his belief. After race day came the edit. Incredibly ambitious, high speed, a record-breaking turnaround of our own. We had only days, not weeks, to a fully graded, mixed and finished film.

The result: more than 10 million views. And a story forever connected to this moment in sports history.