FC Bayern Digital Publishing


We have been supporting adidas FC Bayern Munich as lead agency for 360-degree campaigns and activations since winter 2015. We are responsible for conception, planning, production and post-production of all campaign tools. In order to guarantee a seamless integration of the campaigns into the various ECOM platforms of adidas and FC Bayern, we design all corresponding components ourselves. This includes category, product and gender-specific pages as well as apps and newsletters including all corresponding texts. We plan and produce specially tailored content for the various social channels of adidas and FC Bayern. By using the platform-specific tools, we tell the story of the campaign and guide consumers from Social to ECOM. 

Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.


adidas FC Bayern Munich


FC Bayern Digital Publishing


Digital Publishing
Social Media