adidas Football CNY Pack Digital Publishing 2019
The CNY Pack was created by adidas for all adidas A-Clubs to celebrate the Chinese New Year. We developed an overall visual approach including individually illustrated Chinese mythical creatures and adapted it to the respective clubs. In order to smoothly integrate our visual language into the ECOM systems of adidas and the club partners, we designed and implemented the digital components. This included all components for the category, product and gender-specific pages as well as app and newsletter including all corresponding copy.
Chinese New Year Pack