adidas Tennis Digital Publishing
As part of our 360-degree campaigns for adidas Tennis, we are responsible for the conception, planning, production and post-production of all content. Of particular importance is the tailor-made design of the campaign tools for the adidas digital platforms. To ensure a seamless consumer experience of the campaign within the adidas.com ECOM system, all components are designed by us. This includes category, product and gender-specific pages as well as apps and newsletters including all relevant texts.
As lead agency for the @adidastennis Instagram channel, we plan and produce content that is specifically tailored to this platform. On the channel we go beyond the toolkit. We use all available mechanics of the platform to tell a broader campaign story and naturally guide the consumer to the product in the adidas ECOM system.
But our most important tools are the athletes themselves. So, the channel was designed as an interactive platform where fans can get in touch with their idols. By integrating take-overs, personal CTA's or BTS content, we show the athletes in a close and authentic way. During the Grand Slams we use reactive publishing to connect the big sporting moments with individual stories of the athletes.
Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. We support adidas Tennis as the lead agency for social media activations and 360°campaigns.
Digital Campaign Publishing