Juventus Turin Home Kit Campaign FW19
The Juventus Turin away kit for the 19/20 season was to be communicated as part of the adidas "Dare To Create" campaign. A copy was to be developed that clarifies the "Creators Only" approach of the overall campaign in relation to Juventus Turin. The visual approach should reflect the design inspiration of the jersey and be digitally handcrafted.
Juventus is more than a football club, it has evolved into a global brand. This movement towards innovation & reinvention is reflected for in the new logo, but also in the jersey designs. This season's away jersey brings a tone-on-tone camouflage pattern with red details, breaking with traditional club designs. This break with conventions has been summarized in the copy "If You Disrupt".
In the layouts, the contrast of monochrome surfaces and colourful details was used. The photography works with slightly structured surfaces, which make details in the product stand out strongly. In the overall layout, the individual images stand out on the neutral background, are partly upside down and joined together by red accent tape. This way the individual characters are united under a common idea.
The campaign was activated via all relevant channels. All content was produced by us in Turin. The production included both 2D and 3D content. The post-production of the 2D content was done "in-house", the 3D post-production was realized with selected partners. The finished content pieces were optimized for publication on the relevant channels. Specially designed 2D and 3D tools including rollout copies were created and published for the various brand Instagram channels.
adidas Juventus Turin
Juventus Turin Away Kit Campaign FW19