FC Bayern Away Jersey Launch 18/19
In the 18/19 season a mint green jersey was presented for the first time in the history of FC Bayern. The new design connects the stadium to the street and gives the traditional club a modern streetwear appeal. For the launch of the jersey, we developed a photo/video concept and had a shooting with the FC Bayern players.
From this, we created key visuals and video content for social, digital, retail and PR. During the launch we provided strategic ongoing-support.
Diamonds on the chest with three stripes next to it: an iconic combination. For more than 50 years, adidas and FC Bayern have been in successful partnership. Since winter 2015, we have been part of that team and support FC Bayern as the lead agency for campaigns and 360°brand activation.
adidas FC Bayern München
360° campaign 2017
Key Visual (right).