My-Game campaign for the French Open spring/summer 17

The My-Game campaign was developed for the Roland-Garros tournament in Paris (French Open). We show the players at close quarters. We see them during moments when they are fully focused on their game. On the court, during training sessions, during recreation. These are authentic moments when athletes are shaping their performance, mental attitude, and their own individual style of game. The campaign comprises key visuals for retail and commerce and social media, PR, as well as the development of several social media stories.

Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. We support adidas Tennis as the lead agency for social media activations and 360°campaigns.


adidas Tennis


Roland-Garros-Campain SS17


360° Campain
Digital Publishing
Social Media

We photographed Angelique Kerber in France while she was training on the court. Here we show the key visuals of the top tennis seed, which we created for the campaign.

Aside from key visuals for retail, we also developed social media stories with the French tennis player Jo Wilfried Tsonga.

Austrian Dominik Thiem during training.

Retail key visuals for French player Lukas Pouille.

Austrian Sasha Zverev during training.

Shortly before she announced her retirement from professional tennis, these photos and key visuals were created with Ana Ivanovic.