For Adidas Young Athletes, we regularly translate campaign concepts of various Adidas lines into new image worlds for young target groups. Teenagers want to be taken seriously, as athletes, too. Here, it's "back to sports" in the gym after the summer hiatus. For this campaign, we developed various cross-gender key visuals, window designs, and a sales area design.
Setting targets, failing, and reaching beyond your limits –the experiences of both of young adults and professional athletes. From 2014 to 2017, we supported adidas Young Athletes as the lead agency. For this, we concepted global campaigns for retail and PR.
