How to package a fairytale landscape

How can you provide the clear information about the package content while at the same time inspiring children to take a journey into their own world of fantasy? We dipped realistic landscapes into the fabulous fairytale magic on 10 different packaging designs for the "Fairies" series. Besides the classic square packaging, we developed special packaging with a punched out bow for smaller sales units. For the catalog, we designed a double-page spread that combines all sales units into a large imaginary play scene.

For more than 40 years kids all around the world have been playing with Playmobil's toys. Since 2012 we support Playmobil in designing packagings for Europe and the USA. We also design scenes for the catalogue and produce various means of communication.


geobra Brandstätter Stiftung & Co. KG


Packaging Playmobil Feenwelt


Concept of photography
Catalogue page design