Sprache

adidas Core Quadcube campaign FW19

THE TASK

A product-benefit-led campaign was to be developed for the new Quadcube from adidas Core. The shoe combined a futuristic-techy silhouette with the comfort of a performance shoe through Cloudfoam technology. This versatility was to be communicated with a focus on the Gen Z target group. The communication pillars were the target group's lifestyle in the global metropolises of the world and their power to shape their environments.

THE CONCEPT

We wanted to bring the different aspects of the Generation Z lifestyle – that are mirrored in the product benefits of the shoe - into one visual language. To achieve this, the versatility of the shoe was underpinned by various urban locations. All locations are colorful, as are the models, whose individuality was further emphasized by extroverted styling. To show the formative power of Generation Z in their environment, the poses were developed on the basis of a theme: Our city is our playground. In playful interactions with the environment, it is shown how the shoe adapts to individual needs.

The entire content was produced by us in London. The postproduction of the tools was done "in-house" by us. The finished content was prepared for the corresponding channels - retail, digital, social. Since adidas Core does not maintain its own social channel, individual suggestions were developed for the Instagram channels of the retail partners. All ECOM pages of the collection in the adidas .com ecosystem were designed and implemented by us. This included the design of all components for the category, product and gender-specific pages as well as app and newsletter including all corresponding texts.
 

CLIENT

adidas Core

PROJECT

Quadcube Campaign 2019

SERVICES

Concept
Copy
Design
Production
Photography
Video Production
Digital Publishing
Social Media