V i e w

adidas x FC Bayern München 125th Anniversary

What defines a century-plus of FC Bayern’s success?
The personalities behind the crest.

For the 125th anniversary campaign of FC Bayern, we put characters front and center, uniting club legends in one powerful hero shot—perfectly mirrored by tomorrow’s talent. Shooting across three iconic stadiums that marked Bayern’s evolution, we created a time-traveling visual narrative rooted in authentic club DNA. The only problem? Demand for the kit was so high that we crashed the servers. Oops. 

Client
adidas Football
Case
FC Bayern München 125th Anniversary
Year
2025
Services
Strategy, Concept, Copy, 3D Post-Production, Video Production, Photography, Design, OOH, Social, Digital

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