CLIENT

adidas Football x FC Bayern München

CASE

125 Years FC Bayern München

SERVICES

Concept, Photography, Copy, Activation

INFORMATION

For the 125th anniversary campaign of FC Bayern, we put characters front and center, uniting club legends in one powerful hero shot—perfectly mirrored by tomorrow’s talent. Shooting across three iconic stadiums that marked Bayern’s evolution, we created a time-traveling visual narrative rooted in authentic club DNA. The only problem? Demand for the kit was so high that we crashed the servers. Oops.