

FC Bayern München
Three kits. Three drops. A thousand key images.
We supercharged the design stories of the FW23 adidas x FC Bayern jerseys to make them feel larger than life, while always staying rooted in the club‘s identity. Across the Home, Away and Third drops, we crafted individual stories for a 360-degree launch on a global scale.
Client
FC Bayern München
Case
Season Kits 2023
Year
2023
Services
Strategy, Concept, Copy, Video Production, Digital Publishing, Photography, Design








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