CLIENT
adidas Football x FC Bayern
SERVICES
Strategy, Concept, Copywriting, Art Direction, 2D, 3D, Post- Production
For the FW26 Wiesn Jersey, we captured that very specific moment when Munich starts to feel different. When everyday routines slowly turn into Wiesn season and suddenly, the whole city seems to join in.
Together with adidas and FC Bayern, we brought that feeling to life through a series of 2D and 3D content. The film takes familiar everyday moments and gives them a Wiesn twist, bringing in the joy and chaos. For the 2D imageriy, we took that same spirit with one of Munich’s most recognizable Wiesn landmarks into the studio, using Hackerbrücke as the backdrop for a playful visual world.
From concept and art direction to production and post- production, we translated the unique energy of Wiesn season into a campaign that brings everything together.
