V i e w

Playmobil

50 years of Playmobil: Join The Party


To celebrate the 50th birthday of Playmobil, we invited everyone to join the party all year long. We set off fireworks across different channels. Driving awareness with targeted OOH + DOOH around the Nuremberg toy fair. Creating a social buzz through larger than life CGI pieces on Social, leading all players to our main activation: The blue box roadshow. A traveling experience designed in line with the iconic toy packaging. Touring through Europe from Berlin to Munich and to Madrid via Paris and creating a real life party that all can join. 

Client
Playmobil
Case
50 Years Anniversary
Year
2024
Services
Social, Activation, Event, Design, 3D Post-Production

Next Case

denn’s BioMarkt

Raising awareness for seed diversity with denn’s organic supermarket.